Posts Tagged ‘rap’
Brilliant. Aside from the visual overload that is this video–and it truly is an overload–this is marketing heaven for Jay-Z. The biggest name in Hip Hop is garnering even more attention to start off the new year with his latest video. Directed by Sam Brown, the video is absolutely packed with imagery that leads the viewer wondering whether there is more to the video than meets the eye. Seriously. The video’s release was immediately followed by speculation about the “deeper meaning” behind the video. Was this proof that Jay-Z is down with secret societies and the Illuminati? The YouTube experts crept out the woodwork, proclaiming emphatically parts of the video they viewed as proof of his affiliation.
I’m pretty sure this is what Jay-Z wants.
There’s no question that Jay-Z, the director, and the rest of the team behind this video intentionally packed this video with imagery. Jay-Z is more than aware of the rumors going around the internetz regarding his possible affiliations. He is pouring more gas on the flame with this video. He’s having fun with us. As we take to the forums and play detective on twitter, he’s reaping the benefit of the publicity this is all generating.
At the end of the day, it’s a damn video. Simply because Jay-Z put strange images in the video doesn’t automatically translate into devil worship and secret societies. I’m just not ready to make that kind of speculative jump. People need to relax on jumping to conclusions simply because you see something you don’t understand. Maybe the images mean something to him. Maybe they don’t. At the end of the day, though, this is baby food compared to the kind of imagery has been prevalent in metal music for years. Not to mention, they’re visuals are often accompanied by MUCH darker lyrical content. Nobody really says anything about their blatant promotion of anti-christian material.
So, even though I think people are reading way too much into this, I’ll leave you with a comment I saw on a thread that DOES make sense. Regarding the imagery in the video:
This ain’t something you play with or just come off the top of your dome with. These are real sciences and organizations and just like street gangs, you will get your top peelt for false flagging.
_Try_ and enjoy the video.
While Dr. Dre’s The Chronic album has gotten infinite amount of play since it first dropped back in 1992, this album established the West Coast and more importantly.. Death Row Records. It also introduced us to a young Calvin Broadus who gave us Doggystyle on the solo tip and further extended the reign of the West in the 90’s. This track is a lost session from the Chronic album found on the new Re-Lit (and remastered) version available Sept. 1st. Even though Dr. Dre is nowhere to be found on the track lyrically, the production nostalgia from this is crazy. The album includes 7 bonus songs from the same era that were left off the album, including some lost gems from Kurupt, Daz, Jewell & CPO as well as more Snoop Doggy Dogg.
For those wondering how the old Snoop sound differs to what he’s putting out now, this is what we meant. You can’t argue this old stuff is better than the new. The lyrics from this were also used in Snoop Dogg’s unreleased “Midnight Love“. Props to unkut for the find.